Helping Hull tackle climate change

Copywriting
Oh Yes! Net Zero
Writing and editing the Y2 report including business case studies for a multi-agency long-term decarbonisation project in the UK Humber region

Oh Yes! Net Zero was established in 2022 by Hull City Council, the University of Hull, Reckitt and Future Humber to help the region – responsible for a third of the UK’s CO2 emissions – achieve net zero by 2050.

To date, over 180 organisations have joined the campaign and embraced the challenge of decarbonising their companies, schools and communities, learning from each other and similar initiatives around the world.

I worked alongside the OYNZ project manager to develop the Year Two progress report. My contribution included writing the introduction and impact sections, interviewing academic experts, businesses, schools and local authority teams to create a dynamic and revealing picture of the effectiveness of regional collaboration in achieving environmental and community goals.

In addition, I created eight case studies, highlighting the innovative approaches of local organisations to reduce their own carbon output and that of their supply chains. I arranged and carried out the interviews, wrote and edited the copy, handled feedback and submitted fully-approved copy for inclusion in the report.

To read the report in full, click the link to open the pdf in a new window.

“Mary did an excellent job producing the copy and case studies for the Oh Yes! Net Zero Year 2 report. She managed everything from arranging interviews to incorporating feedback with great efficiency. She was able to clearly articulate the value of the project and its impact on the community, giving the report a distinct tone of voice that was engaging and easy to understand, taking complex data and making it meaningful in the context of our goals.”
– Steve Hill, Project Manager, Oh Yes! Net Zero
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